100 Great PR Ideas: From Leading Companies Around the World by Jim Blythe

By Jim Blythe

Are you trying to find an outstanding thought or a few idea to make your PR and promotions more beneficial and leading edge? This publication comprises a hundred nice PR principles, extracted from the realm s most sensible companies.Ideas give you the gasoline for people and corporations to create price and luck. certainly the facility of principles may exceed the ability of cash. One basic notion will be the catalyst to maneuver markets, motivate colleagues and staff, and seize the hearts and imaginations of shoppers. This ebook should be that very catalyst. each one PR inspiration is succinctly defined and is by means of recommendation on the way it will be utilized to the reader s personal enterprise scenario. an easy yet very likely robust booklet for an individual looking new thought and that killer software.

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Getting the photographers along to your media event will make the story a great deal more publishable, and will also create a great deal more interest among your publics. For this to happen, the story must be visually exciting as well as newsworthy, of course. Finding something that will make a good news photograph is a challenge, but it is a challenge that can be met, with a little creative thinking. The idea A razor manufacturer that had a new type of blade to promote offered a £1,000 charity donation on behalf of bearded celebrities who were prepared to have their beards shaved off publicly.

54 • 100 GREAT PR IDEAS 27 MOVE TO THE THIRD LEVEL OF SPONSORSHIP Sponsorship is a major plank in PR. Sponsoring events and organizations generates some good publicity, shows that the company cares, and often puts the company name in front of exactly the right publics. In most cases, companies satisfy themselves with handing over cash to worthy causes in exchange for a mention in the program or on the website. This might be termed first-level sponsorship: it is, in fact, little more than advertising by another name.

In practice • Do something that connects to what you do rather than just wishing everyone a happy Christmas. • Involve your employees—this will help them to get into the Christmas spirit, too. • Put a human face on what you do. ” In other words, if a firm is under attack, the tendency is to counter the attack in the minds of the public without directly confronting the other organization. Obviously there is always a risk of retaliation in kind, and much depends on the nature of the exercise—but many organizations can and do use guerrilla tactics to take the fight to the enemy.

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