Balls! : 6 rules for winning today's business game (brave, by Alexi Venneri

By Alexi Venneri

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Extra info for Balls! : 6 rules for winning today's business game (brave, authentic, loud, lovable & spunky!)

Example text

36 TLFeBOOK A Day at the Courthouse John wasn’t always our CEO. And we weren’t always profitable before John. If you were wondering how a stern but fatherly guy like John found himself in cahoots with a blue-sky visionary like Lonnie, the answer is simple: It all began with a lawsuit. Long before Who’s Calling, one of John’s companies sued one of Lonnie’s companies. Then Lonnie sued back. Things were getting ugly. John remembers it well: “I walked into the required settlement conference before getting to the courthouse and saw all those lawyers in their fancy suits, carrying expensive briefcases.

27 TLFeBOOK In 30 different blind taste tests, Samuel Adams came up the winner. But the real winner was The Boston Beer Company, which created a reservoir of goodwill for itself without spending a ton of money. I’m impressed with the variety of ideas Jim came up with to promote his vision. I’m impressed that he was brave enough to act on them. I believe that Jim’s success in business is based on his philosophy of picking a trail to blaze and then adopting the straightforward strategies to blaze that trail.

Sometimes I think of that guy when I meet people at trade shows and business events who act as if they’re still living in the dot-com days. What amazes me is that they expect you to fall for their hype. Don’t they know that their bluff has been called? The giddy era of easy money is over. It’s dead and gone. The smart people I know have acquired a taste for old-fashioned business values—with a twist. They’ve discovered there are tried-and-true business practices that you simply can’t ignore if you want to play the game and play it well.

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