The Marvelous Clouds: Toward a Philosophy of Elemental Media by John Durham Peters

By John Durham Peters

After we converse of clouds nowadays, it truly is as most probably that we suggest info clouds or community clouds as cumulus or stratus. of their sharing of the time period, either sorts of clouds demonstrate a vital fact: that the flora and fauna and the technological global will not be so exact. within the tremendous Clouds, John Durham Peters argues that notwithstanding we frequently consider media as environments, the opposite is simply as true—environments are media.

Peters defines media expansively as components that compose the human global. Drawing from rules implicit in media philosophy, Peters argues that media are greater than companies of messages: they're the very infrastructures combining nature and tradition that permit human existence to thrive. via an encyclopedic array of examples from the oceans to the skies, The remarkable Clouds unearths the lengthy prehistory of so-called new media. electronic media, Peters argues, are an extension of early practices tied to the institution of civilization corresponding to studying hearth, construction calendars, examining the celebs, growing language, and developing religions. New media don't take us into uncharted waters, yet relatively confront us with the private and oldest questions of society and ecology: how one can deal with the relatives humans have with themselves, others, and the ordinary world.

A wide-ranging meditation at the many skill we've hired to deal with the struggles of existence—from navigation to farming, meteorology to Google—The significant Clouds indicates how media lie on the very center of our interactions with the area round us. Peters’s booklet won't basically switch how we expect approximately media yet supply a brand new appreciation for the day by day foundations of lifestyles on the earth that we so usually take with no consideration.

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The Marvelous Clouds: Toward a Philosophy of Elemental Media

After we communicate of clouds nowadays, it truly is as most probably that we suggest information clouds or community clouds as cumulus or stratus. of their sharing of the time period, either different types of clouds demonstrate a necessary fact: that the wildlife and the technological global aren't so special. within the excellent Clouds, John Durham Peters argues that notwithstanding we regularly consider media as environments, the opposite is simply as true—environments are media.

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They traffic in dates and deals, not in goods. 16 Wherever data and world are managed, we find media. 14. com╉/article╉/Stalins╉-Â�Â�Blue╉-Â�Â�Pencil╉/142109/, accessed 11 October 2013. 15. James W. Carey, “Ideology and Technology: The Case of the Telegraph,” Communication as Culture: Essays on Media and Society (Boston: Unwin Hyman, 1989), 216–22. 16. On modern capitalism and the invention of “Wertpapiere,” see Werner Sombart, Die Juden und das Wirtschaftsleben (Leipzig: Duncker & Humblot, 1911), chap.

London, and J. M. Peters, “Hypothesis: The Risk of Childhood Leukemia Is Related to Combinations of Power-Â�Frequency and Static Magnetic Fields,” Bioelectromagnetics 16 (1995): 48–59. Our choice to live irradiated in baths of wireless fields has unexplored health consequences. 43. G. W. F. Hegel, Lectures on the Philosophy of Religion: The Lectures of 1827, ed. Peter C. Hodgson (Berkeley: University of California Press, 1988), 321n339. 44 Infrastructures tend to change incrementally, and have the inertia of previous innovations to build upon.

But there is another biological tradition that reaches from Aristotle to Marx, Dewey and Dobzhansky, and beyond, as my colleague David Depew has shown, which makes a sustained effort to build a democratic biology based on the insight that the relations of organisms and environments involve the same processes of mutual adjustment and experimentation as are characteristic of a democratic society. ” Both evolution and democratic deliberation were governed by the variation, selection, and retention of options, sometimes wastefully, painfully, and tragically—Â�99 percent of all species that have ever existed on the earth are now extinct—Â�but Dewey thought the learning processes were analogous.

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